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How does I-Shop for ICICI Bank work?

Once you are on the web looking for a product, the add-on is activated and hunts for the best price available for that product as well as the available coupon codes. You are informed of the prices and coupon codes by means of a drop-down at the top of your browser. The serving of the information is completely contextual. The add-on remains inactive till the time relevant information is available, making it completely user-friendly.